Magpie was a children's television programme shown on ITV from the late 1960s and throughout the 1970s. It was a magazine format show intended to compete with the BBC's Blue Peter, but attempted to be more trendy, focussing more on popular culture. The show's creator Lewis Rudd named the programme Magpie, after the famous thieving bird, as a reference to the basic formula having been adopted from Blue Peter.

Magpie was shown twice a week. Approximately 1000 episodes were made, each of 25 minutes' duration.

Like Blue Peter, Magpie featured appeals for various causes and charities. Notably however, it asked for cash donations rather than stamps or secondhand goods, familiar on Blue Peter. The cash totaliser was a long strip of paper which ran out of the studio and along the adjacent corridor walls.

The show's mascot was a Magpie called Murgatroyd. The theme tune was played by the Spencer Davis Group under the alias of The Murgatroyd Band, and written by their guitarist Ray Fenwick. The main lyric was adapted from an old children's nursery rhyme:

One for sorrow, Two for joy, Three for a girl, Four for a boy. Five for silver, Six for gold, Seven for a secret never to be told. Eight for a wish, Nine for a kiss, Ten for a bird you must not miss.

The rhyme refers to an old English superstition concerning the portent of the number of magpies seen together in a flock.