When Take That abdicated as
monarchs of the UK teen band scene in February
1996, there were several pretenders lining
up, but few could have predicted that a female
quintet would have more success in the Smash
Hits-reading market than Boyzone or Peter
Andre.
The Spice Girls - Posh Spice (b. Victoria
Adams, 17 April 1975, Goff's Oak, Hertfordshire,
England), Mel B / Scary Spice (b. Melanie
Janine Brown, 29 May 1975, Leeds, Yorkshire,
England), Baby Spice (b. Emma Lee Bunton,
21 January 1976, Barnet, England), Mel
C / Sporty Spice (b. Melanie Jayne Chisholm,
12 January 1974, Liverpool, Merseyside,
England), and Geri Halliwell /Ginger Spice
(b. Geraldine Halliwell, 18 August 1972,
Watford, Hertfordshire, England - this
birthdate is the matter of some conjecture)
- met at various unsuccessful auditions
for film and dance jobs and the five ended
up sharing a house in Maidenhead, Berkshire,
in late 1993.
They started writing
and demoing songs, until manager Simon
Fuller took them on in May 1995. A record
deal with Virgin Records followed and by
June 1996, the single Wannabe, an expression
of the girl power philosophy, with a deliciously
silly rap interlude, was on its way to
number 1 in the UK.
The Spice Girls success story was down
to a number of factors. Most importantly,
they managed to add post-feminist attitude
to a commercial pop package - the boys
could still fancy them, although their
first loyalty was to each other and their
fellow females. However, they also had
a set of highly hummable pop ditties, so
that female bonding and the arcane mysteries
of the zigazig-ha never got in the way
of the pure disco thrill. Wannabe and the
follow-up, Say You'll Be There, had all
the glorious catchiness of Take That or
Wham! at their commercial peaks.
Things began to get out of
hand by the end of 1996, when Halliwell's
past as a nude model was splashed over
the tabloid press, and an ill-advised interview
with The Spectator magazine revealed her
and Adams to be unlikely supporters of
Conservative Prime Minister John Major.
Nevertheless, nothing could stop the Spice
Girls ; as the lush ballad 2 Become 1 grabbed
the coveted Christmas number 1 berth, boy
bands wondered what had hit them and the
Spice Girls prepared to ravish the USA.
By February 1997 their mission was completed
with ease when Wannabe effortlessly made
number 1 in the Billboard singles chart,
after only four weeks. Shortly afterwards,
the album also topped the US chart and
they became the first UK act ever to reach
the top of the chart with their debut album.
Phenomenal success continued all over
the world throughout 1997 with some well-chosen
sponsorship deals, and the quintet's faces
were published as regularly as the Beatles
in their peak media year of 1964. Spiceworld
was another slice of highly commercial
pop music, featuring the UK number 1s Spice
Up Your Life and Too Much. Although the
album debuted at number 1 in six countries
its sales were nowhere near as high as
expected, and it stalled at number 3 in
the US.
To put their sales into perspective, however,
Spice and Spiceworld were easily the most
commercially successful albums released
by a UK act in the 90s.
Towards the end of 1997 they
unceremoniously dumped their svengali manager,
Simon Fuller . The repercussions to this
bold go it alone mission were watched with
interest as many felt that this could be
their first wrong move. The commercial
success of their debut movie Spiceworld
- The Movie , premiered on 26 December
1997, indicated otherwise. Their third
single, the Motown-pastiche Stop , only
reached number 2 in the UK charts, breaking
the group's run of chart-toppers.
A potentially terminal threat to the future
of the Spice Girls came at the end of May
1998, when Geri Halliwell , their de facto
leader and undisputed driving force, announced
she had left the group. Nevertheless, Viva
Forever , the first single issued since
Halliwell's departure (although her vocals
appeared on the single), proved that the
Spice phenomenon lived on when it entered
the UK charts at number 1 in August 1998.
A month later, Melanie
B collaborated with hip-hop artist Missy "Misdemeanor" Elliott
on the one-off single, I Want You Back
, which debuted at number 1 in the UK charts.
The group then became the first artists
to enjoy three consecutive UK number 1
Christmas singles since the Beatles, when
Goodbye emulated the success of Too Much
and 2 Become 1.
The individual members were starting to
branch out into solo work by this point.
Melanie C.'s duet with Canadian rock singer
Bryan Adams, When You're Gone, climbed
to number 3 in the UK charts in December
1998. Mel B, briefly known as Mel G following
her marriage to the group's Dutch dancer
Jimmy Gulzar (the couple have since split-up),
released a cover version of Cameo's Word
Up. The single was the first notable failure
associated with the Spice Girls, stalling
at UK number 14 in July 1999.
In the same month Adams married
photogenic football player David Beckham,
a union which created the celebrity couple
of the decade. Melanie C. also reinvented
herself as a rock singer, touring as a
solo act and releasing the Northern Star
album. Later in the year, Emma Bunton's
dull cover version of Edie Brickell's What
I Am lost a highly publicised battle of
the singles with her former bandmate Halliwell's
Lift Me Up . The following year, Victoria
Beckham provided vocals for the True Steppers
/ Dane Bowers collaboration Out Of Your
Mind , a UK number 2 hit in August.
After a further flurry of solo work, including
the release of Melanie B.'s debut album,
the girls reunited to record Forever with
leading R&B producer Rodney Jerkins.
The album was premiered in October by their
ninth UK number 1, a double a-side comprising
the urban-oriented Holler and Let Love
Lead The Way. The album's disappointing
sales in all territories led to many rumours
concerning the future of the group.
Emma Bunton became the third
current Spice Girl to enjoy a UK solo number
1 single when What Took You So Long topped
the charts in April 2001. However, her
subsequent releases had disappointing sales
and she followed Melanie B. in being dropped
by her record label as a solo album. She
reurned to her former manager, Simon Fuller
. Victoria Beckham suffered the same fate
- despite her clever manipulation of the
media on her part in keeping her in the
public eye, it failed to increase record
sales. It has to be said her solo work
has been disappointing at best. And Halliwell's
solo albums, despite chart topping singles,
have also suffered ever diminishing sales
in all territories. |