Tom Jones rose to fame in the mid-1960s, with an exuberant live act that included wearing tight breeches and billowing shirts, in an Edwardian style popular among his peers at the time. He was known for his overt sexuality before it became a common leitmotif among pop artists.

In 1963 Jones became the frontman for Tommy Scott and The Senators, a local beat group. Clad in black leather, he soon gained a reputation in the South Wales area of the United Kingdom, although the Senators were still unknown in London.

In 1964 they laid down seven tracks with maverick "Telstar" producer Joe Meek, and took them to various labels in an attempt to get a record deal, with no success. The plan was to release a single, "Lonely Joe / I Was A Fool", but the ever-flighty Meek refused to release the tapes. Only after "It's Not Unusual" became a massive hit, Meek was able to sell the tapes to Tower (USA) and Columbia (UK).

The group returned to South Wales and continued to play gigs at dance halls and working men's clubs. One night, at the Top Hat in Cwmtillery, Jones was spotted by Gordon Mills, a London-based manager originally from South Wales. Mills became Jones' manager, and took the young singer to London. He also renamed him "Tom Jones," an ingenious moniker that not only linked the singer to the image of the title character, a good-looking, low-born stud portrayed in Tony Richardson's film of Henry Fielding's The History of Tom Jones, a Foundling, which was a huge contemporary hit, but also subtly emphasised his nationality.

Gordon Mills gave many rock stars their stage names, among them Engelbert Humperdinck (born Arnold George Dorsey). The Senators became the Playboys, and later still the Squires. It was the beginning of the second phase in Jones' career.

Record companies were finding his style and delivery to be too abrasive and raw. Jones' vocals were considered to be too raucous, and he moved like Elvis (whom he later cited as one of his influences). But eventually, Decca rekindled their early interest, and Jones recorded his first single, "Chills And Fever" in late 1964.

The single didn't chart, but the follow-up, "It's Not Unusual," (co-written by Les Reed), was an instant hit, released in early 1965. The BBC initially refused to play it, but an offshore pirate station, Radio Caroline, picked it up. Its orchestrated arrangement, coupled with Jones' energetic delivery, proved infectious, and by March the song reached number one in the UK and the top ten in America.

In the same year, Jones sang the theme song to the James Bond film Thunderball. Jones was awarded the Grammy Award for Best New Artist for 1965. In 1966 Jones' popularity began to slip somewhat, causing Mills to redesign the singer's image into a more respectable, mature, tuxedoed crooner.

Inspired by long-time influence Jerry Lee Lewis' country version, Jones released his most successful single ever, "Green Green Grass of Home" (written by Claude "Curly" Putman Jr. in 1965), and began to sing material that appealed to a broad audience, as well as a string of hit singles and albums including "What's New Pussycat?,", "Help Yourself," and "Delilah." The strategy worked, as he returned to the top of the charts in the UK and began hitting the Top 40 again in the US.

In 1967 he performed for the first time in Las Vegas, at the Flamingo. In 1968, starting at New York's Copacabana night club, women would swoon and scream, and some would throw their knickers on stage. Soon after, he began to play Las Vegas and began recording less, choosing to concentrate on his lucrative club performances.

At Caesars Palace his shows were traditionally a knicker-hurling frenzy of raw sexual tension and good-time entertainment. There, they started throwing hotel room keys. Jones and his idol Elvis Presley, met in 1965 at the Paramount stage, when Elvis was filming Paradise, Hawaiian Style; after that, they became good friends, spending more and more time together in Las Vegas, their friendship enduring until Presley's death in 1977.

Jones had an internationally successful television variety show from 1969–1971 titled This Is Tom Jones. This hit TV show was aired by the American Broadcasting Company (ABC-TV) in America and ITV in the UK.

In 1970, Jones teamed up with Raquel Welch and Producer/Choreographer David Winters of Winters-Rosen Productions for the TV special Raquel!. Now seen as a classic '70s timepiece, pairing together pop-culture icons in their prime. The multi million-dollar, TV song & dance extravaganza was filmed around the world - from Paris to Mexico.

Lavish production numbers of classic songs from the era, absolutely fabulous costumes and guest performances, including John Wayne and Bob Hope in the Wild West. Jones and Welch, two of the 70s biggest stars make it an indispensable time capsule full of glamor, wit and talent. The 1970s saw Jones' popularity leveling off, but the hits kept coming: "Daughter Of Darkness", "She's A Lady", "Till" and "The New Mexican Puppeteer" were all hits in the UK. On 29 July 1986, Gordon Mills, Jones' long-time manager, died of cancer.

Jones' son Mark became the singer's manager. In April 1987, the singer re-entered the singles chart with the hit "A Boy From Nowhere"', which got him back into the public eye. A few months later he performed a version of Prince's "Kiss", and recorded it with The Art of Noise, and it was an instant hit.

In 1993 he signed to Interscope Records, releasing the album The Lead And How To Swing It, and his profile was raised with a younger audience by a powerful performance at the Glastonbury Festival. In 1998 he performed a medley of songs from the film The Full Monty with Robbie Williams at the BRIT Awards. That same year, Space and Cerys Matthews released "The Ballad Of Tom Jones".

In 1999 he recorded the blockbuster album Reload, a collection of duets with some of the year's brightest stars, which brought him back into the limelight. On New Year's Eve to ring in 2000, United States President Bill Clinton invited him to perform at the Millennium celebrations in Washington D.C.

Throughout that year, Jones garnered several honours for his work, including a BRIT Award for Best Male. In 2001 he toured throughout the Middle East and Europe. In subsequent years, he recorded albums in collaboration with artists such as Wyclef Jean and Jools Holland.

In celebration of his 65th birthday on 28 May 2005, Jones returned to his homeland to perform a spectacular concert in Ynysangharad Park, Pontypridd. This was his first performance in Pontypridd since 1964. The BBC reported that Sir Tom Jones received his knighthood from the Queen at Buckingham Palace on Wednesday 29 Mar 2006.